Loading
Product Line
Kluwer Law International
Product SKU
10058553-0001
ISBN-13
9789065446787
Availability
Ships in 3-5 Business Days
Last Updated
1993-08-01

Overview

This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

  • sponsorship relationship (contract law)
  • formalities of contract
  • tax aspects
  • exclusive arrangements
  • territorial restrictions
  • trademark policies
  • advertising
  • intellectual property
  • franchising
  • arbitration

    Sports Marketing in Europe covers 26 European countries plus EC aspects.

Loading
Sports Marketing In Europe - The Legal And Tax Aspects | Wolters Kluwer Legal & Regulatory